Monthly Archives: December 2012

In light of Genius.

poster 3poster 4poster photo 2in light of genius leaflet collation

Here are my final designs to act as promotional material for the exhibition proposal ‘In Light of Genius’. This design idea stemmed from the after image you get from staring at light for too long. After taking too many photos of light bulbs my eyes became blurry and i kept seeing black dots everywhere- hence the black dot design. The posters would act as advertisements and the leaflet would go alongside the installation in the exhibition.


The Wellcome Collection.

high societySkin

The Wellcome Collection has a massive design presence when it comes to their advertising and promotional material. For my ‘In light of Genius’ piece i had to put it into a context- give it a purpose. As an exhibition seemed most appropriate i decided to make my project into an exhibition proposal for the Wellcome Collection, i really enjoy going to see their exhibitions as the cross over between science and art really interests me. I have been looking at their past design pieces to get some inspiration..

(above Jason Tan design for High Society 2010, Below unknown designer for the Skin exhibition 2010.)


In Light of Genius.

_MG_0265LIGHTS finallight bulbs close uppercentage

I had my deadline this week, so all work for this project is done for christmas.
After some extensive research i decided what i wanted to complete for my brief. After spending most of my time making 2D, computer based work, i decided i needed to actually make something; something physical, something tangible. Therefore after taking inspiration from Thomas Edison’s quote about what a genius is; “Genius is 1% inspiration and 99% perspiration”, I came to this piece. I decided on my idea, i just wasn’t sure if it would be physically possible to make in the time frame and within my budget. I set myself two days to get all of the materials, either free, or cheap, and if that wasn’t successful i would scale down the idea or come up with a new one. After calling a hundred lightbulb recycling companies and visiting loads of electricians, i managed to get all i needed for a fraction of what i thought i would, so i decided i would go ahead with the idea.

The design acts as an interactive piece. There is 100 light bulbs screwed into the wood, with 100 ‘push’ buttons, but only one light bulb is wired up and working. This idea being that the participator has to attempt to find the working lightbulb, and so the piece acts as a monitor to see whether people do ‘persevere’ and find the 1% (the Genius) or instead give up. If the piece were to be in an exhibition space i would have the light bulb changing positions (see above, second image), in order to change the perception of the piece and also to give the audience a changing target.

It was really enjoyable making the piece (although very difficult; working on this scale and also with electricity). I think in my next project i would like to carry on working with interactive 3D pieces, however i think i will attempt to bring in my documentary style and try and make a piece relative to the results or opinions of my audience.


What is Genius?


For my current project I decided to create a short questionnaire as I was struggling to pin point a concept i wanted to pursue. I knew i wanted to continue researching and making work around this idea of having a creative genius, but i wasn’t sure why or what for yet. I decided i needed to receive peoples opinion on the subject at hand in order to progress further. I kept the survey very simple as at the time i did not yet know what my intentions where to be and did not know what i hoped the responses to be. I asked seven questions; age, gender, occupation, what they believe the definition of ‘Genius’ to be, A scale from 1-5 based on how intelligent they believe themselves to be, whether they believe themselves to be a ‘Genius’ and whether they believe they have the potential to create something of ‘Genius’ quality or not.

After receiving the results back, i was most interested in the definitions (however as a collective, the definitions where all very similar- not much scope for work), (the image above being one of my favourite definitions). I also was interested in the result of people believing they have the potential to become a Genius. While 67.5% of the recipients answered ‘no’ to the question ‘would you consider yourself to be a genius’, the exact same percentage answered ‘Yes’ to ‘do you think you have the potential to achieve something of ‘Genius’ quality’. I thought this was a really lovely idea, and decided that for my brief i would attempt to create the notion that everyone has the potential to achieve something of ‘genius’ quality.


Let there be Light.

genisis highlightedtim fishlocks what watt collationjim campbell scatter lights collation10 000 library bookstunnels of light japan

I’ve been noticing a lot of installations utilising light lately. I think light kind of speaks for itself. It doesn’t seem to matter how nice or ugly the curation is, as soon as a large quantity of light appears at once it automatically creates a lovely notion. I began thinking about the use of light on Bonfire night, when everyone as a generalisation always has the same reaction to an exposure to controlled light “ooo, ahh” etc etc. This idea kind of encouraged me to think about how i could incorporate light into my own work.

Above are some of the nice examples.

From Top to Bottom;

What Watt? by Tim Fishlock. The chandelier is a memorial and a celebration to the incandescent lightbulb, all forms of incandescent light bulbs are being phased out in favour of greener alternatives. What Watt? marks the passing of a beautiful design that remained relatively unchanged since its invention 130 years ago.

Scattered Light, Madison Square Park by Jim Campbell. A 50-foot-long, 80 foot wide, 16-foot-high and 16-foot-deep structure supporting over 1,600 lightbulbs fitted with LEDs, which are programmed to display a low-resolution, moving image as individual pixels. Campbell has
been playing with low resolution for several years now, experimenting with perception and the amount of information required to make an image recognisable in the human mind.

10,000 Glowing Books, during the ‘Light in Winter’ Festival, Melbourne, currated by Luzinterruptus. Over 10,000 books thrown out by public libraries were recently given new life in a beautiful new lighting installation. The river of glowing books invited passersby to leaf through the volumes that had been forsaken for the dump and take them home.

Tunnels of Light, Winter Illuminations at Nabana Nosato, Japan, 2012.


Your Elusive Creative Genius.

A really interesting talk on the subject of our creative genius. This one talk inspired the bulk of my most recent project (In Light of Genius) and raises some really lovely points. This topic is something i have become really interested in and would like to continue reading up on/looking into, it has so much scope, i don’t think one project could even cover a small percentage of it. Have a listen.